Often overlooked, social media marketing is key to your business growth in the modern age. Getting the most from your social media can be the difference between ensuring the growth of your business or staying still.
It is simple – to get the most out of your social media marketing, the first step is to use social media. If you don’t currently use social media, start.
LESS IS MORE
Now that we have agreed on its importance, it’s time to understand your platforms. Don’t let anyone tell you that you need to be on every social media platform. What you do need, is to be on the social media platforms that are relevant and suitable to your business. If you don’t own a professional camera, know nothing about video and sell concrete, you probably wont need to be on Pinterest. To start with – find 3 platforms that you feel the most comfortable using and that suit your clientele.
When it comes to social media marketing, consistency is key. Work out a schedule that suits you and your business. You want quality content, so if you can only dedicate time 3 days a week, do not add to your stress by trying to achieve daily posting.
If you don’t have the time to be consistent and produce quality content, do not worry. These days it is easy and affordable to outsource your social media to a company that will help you achieve your goals with minimal effort from yourself.
THE RIGHT TOOLS FOR THE JOB
The most important thing to remember is that you want to set yourself up for success. This means finding the right tools to make your job easier and more efficient. These tools may include content schedulers such as Hootsuite to help you set up future posts. As well as a calendar to keep on top of ideas, what to post when and why, upcoming sales etc. and to keep on top of what you have already posted.
I HAVE NO EXPERIENCE WITH DESIGN
Don’t think you’re creative enough? You’re probably wrong. There are so many great online sites that are available to help you produce professional looking content without spending the money and time learning Adobe.
Most importantly, the way to get the most out of your social media is to enjoy it. Social media allows you to connect with your clients and customers. It is a way to gauge feedback on new products or ideas. If you think of social media marketing as a chore, it will be one, have some fun with it!
Why not organise 1 on 1 training to set you up for future social media marketing success.