Many companies have a large footprint – many followers on Twitter and LinkedIn, a lot of engagement with their posts and yet they still struggle with converting these engagements into cash. Here are three top tips to help convert those initial interactions.
Are you engaging with the right people?
A company could have thousands of followers on social media and find that none of them are a part of the relevant target audience. Engage with similar companies by following, liking, and commenting on their posts to create connections within your industry. Engage with potential clients, e.g. a gardener might engage with care or retirement homes. Engaging with your target audience will lead to sales, engaging with those with no interest in your business will not.
Are you using the right social media platforms?
It is important that you use a social media platform which is regularly used by individuals who fit into your target audience. For example, if your target audience consists of professionals then platforms such as LinkedIn are more appropriate. However, sites such as Snapchat, Instagram and Tiktok would not be; these would be more suited to a younger, more informal target audience.
What kind of content are you posting?
Constantly posting hard sells and promotions is not always the most effective way of gaining more customers. Try posting previous work, testimonials, and information on your business, as well as topics linking to your business to show your expertise. This may help make potential clients feel you are a company they can trust, therefore turning those engagements into cash!
Here at Oakhouse Professional we offer a range of Digital Marketing Services that can help turn your engagements into cash. These include social media management, maintaining your website and ensuring your search engine optimisation is fully effective. Contact us today to discuss how we can help your company.